It is time for that annual shareholder’s
conference once more. Or maybe it could be a conference to mark your company’s
birthday or the launch of a milestone to celebrate your success. Whatever
special occasion it is, it is very important that you use these conferences to
increase your company’s brand and image, and expand your company’s reach.
One of the ways you can do this is through promotional
giveaways or products at your business conference. Because of the
scale and importance of these conferences, you can meet important and
prospective clients, prominent business leaders, industry experts, and even
various media personnel.
It is therefore important to give across a strong
brand message and leverage the publicity of these conferences to strengthen
your company and gain new customers. Here are some benefits of promotional
giveaways.
Improve Brand Image
Promotional giveaways help to improve your brand
image and enhance the relationship with your business’ prospective customers
and partners. This is because when you have promotional giveaways and offer
free products to customers, partners, and participants in the conference, they
will feel valued. These people will have a more favorable attitude towards your
business, especially if this is their first interaction or connection with your
business.
Promotional giveaways also help to position your
brand positively in the eyes of consumers and business partners, and they will
be more willing to consider your products or service. Promotional giveaways are
also a good way to improve
customer loyalty and let your customers try out new products or
services.
This will help to improve the brand image as
consumers and partners alike will appreciate your generosity. However, it is
important to select giveaways and promotional products which are of high-quality,
useful, and specific to the occasion. This will make the promotional giveaway
experience more targeted and practical.
Brand Awareness
Studies have shown that companies which had promotional giveaways
at conferences or frequently offered promotional products ranked higher in
brand awareness. More consumers and business partners also remembered the
company and there was a great positive association with the company.
Having promotional giveaways at a conference is important in
cultivating brand awareness as your consumers and partners alike will remember
your promotional product and link it with your company brand. There is
therefore a tangible product to remind them of the conference and of your
company, and something which connects them to your company.
Having promotional giveaways at conferences, therefore, help to
set apart your company from others and customers would be more inclined to
remember your brand. It is also important that the products you promote or
giveaway during the conference serve a specific purpose and can relay a
specific message.
For example, if your
company specializes in sustainable apparel, giving your customers and partners
a stylish biodegradable shirt will help in sending a message to them regarding
your company’s focus on sustainability. They will therefore associate your
company and brand with sustainability whenever they wear the shirt. This helps
to foster greater brand awareness.
